Clarity to Complexity.
Thoughtful perspectives on healthcare technology and leadership focused on what is practical, actionable, and next.
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HIPAA-Compliant Mapping Modernization with Azure Maps
Our healthcare client was using location-based services across their public web site to power PSC directions, appointment workflows, and more.
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Identity Optimization & Licensing Cost Reduction
Our lab client maintained thousands of active provider accounts in Salesforce Experience Cloud—including many duplicates or inactive identities.
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Why Clarity Beats Speed in Healthcare Innovation
How slowing down at the beginning helps organizations move farther, faster, and with less friction. In every corner of healthcare, leaders feel pressure to move fast. Launch the new portal. Install the next platform. Integrate another system. Modernize now, because patients expect it yesterday.
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Test Directory Search Modernization
Every day, thousands of healthcare providers depend on our lab client’s Test Directory to find the right test, specimen requirements, and ordering instructions.
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I-ology’s Award-Winning Enhancement of Sonora Quest Laboratories’ ICATT Program
Sonora Quest Laboratories (SQL), one of Arizona’s largest and most trusted diagnostic testing providers, partnered with I-ology to enhance the user experience for their Increasing Community Access to Testing (ICATT) program.
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Patient Outreach Automation for Outstanding Orders
Sonora Quest Laboratories manages hundreds of thousands of lab orders, many of which remain incomplete because patients forget to schedule or are unaware of next steps. This created workflow strain, delayed care, and lost revenue opportunities. They partnered with i-ology to design a fully automated Open Order Outreach System — turning fragmented manual outreach into a precise, data-driven engagement engine.
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Simplifying the Healthcare Martech Stack: Clarity for CMOs
Healthcare marketing has never been more complex. CMOs are expected to deliver personalization, drive patient acquisition, support service line growth, manage reputation, track ROI, and navigate strict compliance — all while juggling an ever-expanding constellation of tools.
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The Real Prescription for Digital Transformation in Healthcare
Why clarity—not technology—is the foundation of sustainable modernization. For years, healthcare leaders have been told that digital transformation begins with technology. Buy a new platform. Replace the old system. Add another app. Integrate more tools. But the truth is simple: technology only works when the organization is clear about what success looks like.
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Enterprise Data Hub Modernization for Operational Visibility
Delta Mechanical operates one of the country’s largest plumbing-service organizations, serving Home Depot customers across multiple states.
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Digital Specimen Collection Guidance for Clinical Accuracy
Healthcare providers rely on our lab client’s Test Directory to determine proper specimen collection procedures.
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Turning Healthcare Data into Meaningful Marketing Insight
Healthcare organizations generate more data than nearly any other industry — patient interactions, appointment behavior, call center trends, referral patterns, satisfaction surveys, digital analytics, billing insights, and operational metrics.
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From Compliance to Connection: Redefining Digital Integration in Healthcare
Why meeting regulations shouldn’t come at the expense of patient experience or staff workflow. Healthcare leaders today operate in an environment defined by tension. On one side: an intricate maze of regulations, data standards, legacy systems, and compliance requirements. On the other: the rising expectations of patients, clinicians, and staff who want intuitive, seamless, connected digital experiences.
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Simplifying Healthcare Access: I-ology Creates a Frictionless Guest Scheduling Experience for Sonora Quest Laboratories
Sonora Quest Laboratories, a well-known provider of diagnostic testing, was running into a recurring issue with its online appointment system: patients had to create or log into an account to book a visit.
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Digital Access for Guardian-Managed Minors' Lab Results
Parents and guardians frequently need access to their children’s lab results, yet Sonora Quest’s (SQL) existing process required manual intervention, phone calls, and internal system updates by HIMS staff.
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A Smarter Site for a Smarter Firm: i-ology’s WordPress Redesign Streamlines Search, Content, and Client Engagement for Milligan Lawless
Milligan Lawless, a well-established law firm in Phoenix, Arizona, approached i-ology to address the limitations of their outdated WordPress website.
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The Patient Experience Is the Brand: Bridging Marketing and Technology in Healthcare
In healthcare, brand perception is no longer shaped by billboards, campaigns, or clever taglines. It’s shaped by experiences — every click, every form, every login, every wait time, every message, every moment.
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Integrated Home Phlebotomy Scheduling with Getlabs
Home phlebotomy is increasingly important for patient accessibility and convenience. Our lab client partnered with Getlabs to offer at-home sample collection, but the initial workflow relied on simple redirects that fragmented the patient journey.
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Cost-Efficient Email Marketing Activation- Powered by Umbraco
As digital communication grew, our healthcare client needed a more flexible, cost-effective way to reach patients—especially high-value groups.
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Enterprise Survey Integration for Real-Time Patient Insights
Our healthcare client sought to unify and modernize how patient feedback is collected across its digital ecosystem.
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Driving Safety Through Innovation: i-ology Expands ICSA’s E-commerce Platform to Power Seamless Camera Sales and Membership Growth
The Independent Carrier Safety Association (ICSA)—an organization committed to promoting safety and compliance within the transportation industry—approached i-ology to expand its existing digital platform, safecarriers.org.
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