Trish Bear Headshot

Trish Bear

CEO & President

Fiercely committed to authentic leadership, business excellence, and having a positive impact on the community.

iology logo

CEO & President (1998 - Present)

Ms. Bear is a seasoned executive with more than 28 years of experience in organizational strategy, governance, and executive stewardship. As CEO and President of I-ology since its founding, she is focused on long-term strategy, operational discipline, and enduring impact. Her leadership approach is grounded in organizational sustainability, values-driven decision-making, and alignment between mission and strategy. She brings deep experience in finance and nearly 3 decades of P&L responsibility.

A recipient of numerous industry awards and an active community leader, Ms. Bear is a well-recognized and trusted voice within both the business and nonprofit communities.

Ms. Bear has served in a variety of Board of Director roles, including Chairman of the Board, Vice Chairman, Governance Chair, Technology Committee Chair, and Trust Audit Committee member.


First Fidelity Bank

Board of Directors (2004 - Present)

First Fidelity Bank takes pride in its legacy as a community bank. Since 1920, we’ve been serving clients with the high level of individual care that community banks are known for, while using the same sophisticated technology as large national banks. An award-winning financial institution, First Fidelity Bank’s commitment to our clients’ personalized needs and to bringing the most advanced banking experience to the market sets us apart.

Ms. Bear is a current First Fidelity Board Director and has been serving since 2004. Ms. Bear is also a member of the following board committees: FFB Trust & Audit Committee (2010-current), Governance Committee (2012-current), and is the current Chairman of the Technology Committee (2017-current).


American Heart Association

American Heart Association (2011 - 2018)

The American Heart Association is a nonprofit organization in the United States that funds cardiovascular medical research, educates consumers on healthy living and fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke.

Ms. Bear served as a Board Director from 2011-2016. During her tenure she was Board Chairman from 2014-2016, Vice Chairman role from 2012-2013, and Committee Chair for the Governance Committee from 2011-2013.

Special Olympics

Board of Directors (2011 - 2018)

The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills, and friendship with their families, other Special Olympics athletes, and the community.

Ms. Bear served on the Board of Directors for Special Olympics of Arizona from 2007-2013. Ms. Bear filled the following roles during her time as a board director: Executive Committee Member from 2007-2013, Development Committee Chairman from 2011-2013, Chairman of Board of Directors from 2009-2010, Vice Chairman of Board of Directors from 2007-2008. Ms. Bear also served as Event Chair for the annual Breakfast with Champions in 2015.


Super Bowl logo

Board of Directors (2005 - 2008)

The Super Bowl Host Committee brings together the community’s top local business leaders, community representatives, tourism officials and football personnel around a common cause – making that year’s Super Bowl a historic experience both for visitors and for locals across the host state.

Ms. Bear served as a Board Director from 2005-2008.

AZ Technology Council

Board of Directors (2003 - 2009)

The Council was established in 2002 after the Arizona High Tech Industry Cluster merged with the Arizona Software & Industry Association. The Board of Directors provides strategic organizational leadership and works hard to establish the Arizona Technology Council as the leading trade association in the state. From overseeing the Council’s annual budget to strategically planning for the future, our board is committed to enhancing the tech sector’s presence in Arizona.