The Challenge
Milligan Lawless, a well-established law firm in Phoenix, Arizona, approached I-ology to address the limitations of their outdated WordPress website. The existing site lacked visual appeal, was difficult to navigate, and failed to effectively showcase the firm’s breadth of expertise. Blog posts were poorly organized, and users struggled to find lawyers who specialized in specific practice areas.
Key issues included:
A dated, static design that did not reflect the firm’s professionalism.
Limited ability to organize or search blog content by category or topic.
No efficient way for visitors to locate lawyers by name or area of practice.
Navigation that made finding relevant information cumbersome for both clients and prospects.
The firm needed a complete digital refresh—one that would modernize the design, improve usability, and better represent the firm’s brand and services.
The Approach
I-ology began the engagement with a comprehensive Competitor and Customer Analysis to understand market expectations and identify opportunities to differentiate the Milligan Lawless brand. Insights from this research informed the site architecture and design strategy.
Discovery and Planning
Conducted an in-depth review of the existing site’s user experience, content structure, and SEO performance.
Designed and presented sitemap recommendations to enhance navigation and accessibility.
Created wireframes to visualize page layouts and user flow, emphasizing intuitive design and clarity.
Design and Development
Delivered multiple website mockup template options, incorporating up to two rounds of revisions to refine the preferred design.
Implemented a modern, responsive design that elevated the firm’s digital presence and aligned with its visual identity.
Built enhanced functionality for:
Blog organization – allowing users to search and filter posts by topic or category.
Lawyer search – enabling visitors to easily locate attorneys by name or area of specialization.
The Outcome
The redesigned Milligan Lawless website now offers a dynamic, user-friendly experience that reflects the professionalism and credibility of the firm.
Results Achieved:
Modernized Design: A sleek, contemporary interface that communicates trust and expertise.
Enhanced Usability: Clear navigation and intuitive filtering tools allow users to find information quickly and easily.
Improved Content Organization: Blog posts are now well-structured and easily searchable, increasing engagement and time on site.
Streamlined Lawyer Search: Visitors can now filter attorneys by specialty or name, improving accessibility and client connection.
Through strategic analysis, thoughtful design, and seamless implementation, i-ology delivered a WordPress solution that positions Milligan Lawless as a forward-thinking leader in their field—while providing a website that truly serves both the firm and its clients.