I-ology and Mutual Insurance Company of Arizona Launch New Website and Digital Marketing Campaign
On December 1, 2016, Mutual Insurance Company of Arizona (MICA), a physician-owned and directed mutual insurance company, launched a brand new website designed by I-ology to help better serve its audience. The new site features a mobile-first responsive platform that allows users to experience each feature no matter what device they’re using. Users can easily login to view their account information, learn about coverage features, request a quote for coverage or apply directly online.
Shortly after the site launch, I-ology and MICA began a digital advertising campaign focusing on potential physicians and advanced healthcare professionals searching for liability insurance in Arizona, Nevada and Utah. In the first two months of the new site and campaign, MICA has seen a 20% increase in new users visiting the website and more than triple the amount of quote requests in the first month of the campaign compared to the months one year ago.
By optimizing their site for organic search and leveraging paid search opportunities, MICA has quickly risen to the top of search results in their targeted markets. Their digital growth has helped propel the company forward and reach potential customers searching for a professional liability insurance carrier.
The company plans on expanding its services by offering stand-alone coverage to Physician Assistants, Certified Registered Nurse Anesthetists and Certified Nurse Midwives on April 1, 2017. The release of these new coverage areas will also coincide with a digital marketing campaign to help the company immediately grow its network of physicians and advanced healthcare professionals throughout Arizona, Nevada, Utah and Colorado.
MICA is a physician-owned and directed mutual insurance company. Founded in 1976 after the largest medical professional liability (MPL) insurance carrier announced it was no longer writing MPL insurance coverage for the physicians of Arizona. Founded by Arizona physicians, MICA offers stability through the peaks and valleys of the insurance cycle.
Today MICA provides medical professional liability insurance in Arizona, Colorado, Nevada and Utah, and has been a market leader for more than forty years. Over the years, MICA has proven value to their members, with stable pricing, prudent underwriting principles, outstanding risk management programs and an experienced claims staff. MICA truly values the loyalty and trust that their members place in MICA.
I-ology is a boutique digital transformation consulting and delivery firm. Focused on true Digital Transformation®, we enhance business capabilities by identifying market opportunities and delivering custom digital solutions that align with those opportunities.