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Online Marketing

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Online marketing is comprised of three key online marketing strategies including:

Search engine optimization (SEO) is a complex process that ensures your company's name, description and Web site address appear when potential customers search for keywords and keyword phrases relevant to your business. A vital ingredient to any effective Internet strategy, SEO is one of the most cost-effective methods of Internet promotion.

Keeping up with the constant evolution of search engine algorithms such as those on Yahoo! and Google requires a significant internal investment<. We stay abreast of technology changes and will drive qualified traffic to your site through our comprehensive search engine marketing and optimization services, including keyword bidding and pay per click strategies.

As part of our SEO service, valuable Web site traffic information is accessible to you 24 hours a day, 7 days a week through our online toolkit. With the same know-how of a top advertising agency, our Internet marketing specialists use these real-time statistical tracking tools to analyze the results of our SEO efforts, continually refining your visibility and increasing qualified traffic to your Web site. Because the amount of raw data can be overwhelming, we create and deliver a monthly executive summary customized to measure performance against your established objectives, and provide analysis and planning recommendations.

Search engine marketing (SEM): Whether your objective is brand awareness or new customer acquisition, we have the expertise to plan, create, launch and track the performance of your Internet advertising campaign. We negotiate results-based contracts on your behalf for the most flexibility and greatest opportunity for return.

Internet visitors have short attention spans, so exceptional design and messaging is required to pique a viewer's interest, whether for a banner advertisement, a micro site or a text advertisement. In addition, we optimize back-end technology to ensure a visitor isn't turned off by long downloads.

To keep Internet advertising optimized, we track the results of each advertising placement. Results analysis allows us to make strategic adjustments in design, messaging and vendor relationships. Our customized reports reveal the sales impact of your Internet advertising investment and capture an accurate snapshot of your return on investment, while also including an actionable plan for the future.

Permission-based Email Marketing: Targeted email marketing is an effective, low-cost method for converting prospects into customers. A well-designed email communication plan strengthens brand image and customer relationships at a fraction of the cost of traditional direct mail. We assist you in email list building and email database management, as well as with email and eNewsletter distribution.

Through our comprehensive email marketing programs, our marketing strategists determine your target audience and the most effective way to present your unique proposition to them. Targeting people already interested in your product or service increases your response rate: we'll work with you to develop a list of those key prospects, and avoid wasting resources and invaluable brand equity on "spam".

When your list is developed, targeted email campaigns can be executed quickly, with results available in real time. For the best return on your investment, I-ology analyzes the data and recommends strategic modifications for future initiatives. Our reports are customized to reflect your objectives, delivering an accurate report of your return on investment, and an actionable "next steps" plan.