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I-ology Redeveloping Web Site for Phoenix-Based

SCOTTSDALE, Ariz. – JusticeTrax, Inc., one of the country´s leading providers of software solutions for the criminal justice system, has teamed up with Scottsdale-based I-ology for revamping of its Web site.

"We´re redeveloping the JusticeTrax site to reinforce their brand and increase awareness of the company," said Patricia "Trish" Bear, I-ology´s president and chief executive officer. "JusticeTrax is a major player in the software market for crime labs and medical examiners. The new site will further enhance their position."

The site is located at www.justicetrax.com.

I-ology already has completed the first phase of the redevelopment. The new site features an uncluttered, easy-to-use design with the company´s logo and tag line on the left side of the home page and a set of informational boxes on the right. Presently the site offers a corporate overview, information on flagship products, corporate news and contact information. In the second phase, I-ology will help JusticeTrax provide online technical support for its clients.

"I-ology´s vision and understanding of our marketing goals were readily apparent, so we decided to let the experts take on our Web site overhaul," said Paul Tracy, JusticeTrax´s vice president of marketing. "We´re positioning the company as a high-end, sophisticated software-design firm and I-ology´s work has aided us in our branding efforts. Our identity is our most important selling point. I-ology has provided us with the polished Web presence we need to convey a professional image to current and prospective customers."

I-ology will provide additional assistance June 5 when Bear speaks at a JusticeTrax user group meeting. Bear will discuss growing use of the Internet in providing services to criminal justice professionals, Internet security and developing, launching and marketing a Web site.

Located in Phoenix, JusticeTrax offers two primary products. LIMS-plusTM is a laboratory information management system designed for crime labs. PathAssistTM is a case management system for medical examiners. JusticeTrax software applications are used by some of the most sophisticated forensic laboratories and medical examiners´ offices in North America. With more than 1,500 analysts using its products, the company is an industry leader.

For more information on I-ology please contact Aaron Detzer at 480.850.2800, extension 3017, or at

About I-ology
Founded in 1998, I-ology, Inc. creates Web Strategies that drive Growth and Profit®. I-ology provides high-end, high-quality Web services to growing businesses. These Web Services include Strategic Web Planning, Award-winning Web design and Interactive development, Measurable Online Marketing Services and Robust Web Site Hosting. I-ology's strategies have facilitated growth for such clients as the 2008 Arizona Super Bowl, Hospice of the Valley, Ensemble Real Estate Services, Arizona State University, Pebbletec, Tartesso, iGo and many more. I-ology was a 2007 Impact Award Finalist, has won numerous industry awards and is active in giving back to the community through organizations such as Special Olympics of Arizona, Southwest Autism Research & Resource Center, WasteNot, and Habitat for Humanity. You can learn more about I-ology by visiting their Web site: www.I-ology.com or by calling (480) 850-2800. I-ology®, The Science of the Internet®