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I-ology uses Internet Services to Enhance Brand for Medical News Provider

Scottsdale, Ariz. - I-ology®, an Internet strategy firm, is providing Internet-based services ranging from Web site development to marketing for a local medical news and information service.

I-ology's new client, FaxWatch, Inc. (FWI), is a provider of unbiased medical information for pharmaceutical and biotech professionals, physicians and patients. The company gathers daily medical news and other related information and delivers it to its clients in a concise format via e-mail, fax, corporate intranet and the Web. I-ology and FWI are both located in Scottsdale.

FWI's primary Web site, www.faxwatch.com , has been redeveloped by I-ology. Separate minisites have been launched within the primary site for each of FWI's three target clients. I-ology also provides database development and online marketing and has launched an online multimedia sales presentation tool for FWI.

"I-ology has a unique ability to understand where our company is going and how we want to get there," said John Marchica, a former pharmaceutical company executive and FWI's founder and chief executive officer. "They are creating an interactive experience for our brand -more- that ties into our marketing goals and the company's strategic objectives."

For more information on I-ology please contact Aaron Detzer at 480.850.2800, extension 3017, or at

About I-ology
Founded in 1998, I-ology, Inc. creates Web Strategies that drive Growth and Profit®. I-ology provides high-end, high-quality Web services to growing businesses. These Web Services include Strategic Web Planning, Award-winning Web design and Interactive development, Measurable Online Marketing Services and Robust Web Site Hosting. I-ology's strategies have facilitated growth for such clients as the 2008 Arizona Super Bowl, Hospice of the Valley, Ensemble Real Estate Services, Arizona State University, Pebbletec, Tartesso, iGo and many more. I-ology was a 2007 Impact Award Finalist, has won numerous industry awards and is active in giving back to the community through organizations such as Special Olympics of Arizona, Southwest Autism Research & Resource Center, WasteNot, and Habitat for Humanity. You can learn more about I-ology by visiting their Web site: www.I-ology.com or by calling (480) 850-2800. I-ology®, The Science of the Internet®