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I-ology®, Inc. Honored For Internet Excellence by Web Marketing Association

I-ology Drives Web Site Design Excellence for ISEC and Balera at FireRock; Wins WebAwards

SCOTTSDALE, AZ - October 1, 2004 - I-ology®, Inc., a leading Internet strategy firm, today announced that the Web Marketing Association, an independent volunteer organization dedicated to setting a high-standard for Internet marketing and corporate Web site development, has named two Web sites developed by I-ology as 2004 WebAward recipients. The site for leading national prime trades contractor and subcontractor for specialty building interiors and equipment, ISEC Incorporated, - isecinc.com - was awarded 'Outstanding Web Site', and the site for Balera at FireRock Country Club - baleraatfirerock.com - received the 'Standard of Excellence' award. Entries were evaluated based on design, innovation, content, technology, interactivity, copywriting, and ease of use. These awards continue the momentum of recognition for I-ology's comprehensive Internet strategy methodology. I-ology recently announced that it has been selected as a 2004 Spirit of Enterprise Awards finalist - the awards program presented by the Center for the Advancement of Small Business at Arizona State University's W.P. Carey School of Business and acknowledged as a premier recognition of business leadership.

Now in its eighth year, the WebAwards is the premier annual awards program that recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites, and where Web sites compete directly against other sites within their respective industries and against an overall standard of excellence. Its website is located at www.webaward.org.

Recognized for its design and functionality, above and beyond the standards of excellence for corporate Web sites, isecinc.com provides easy-to-use navigation which efficiently and effectively directs visitors through ISEC's three primary sections: Construction Services, Laboratory Services, and the Quick Delivery Program. In addition, the site demonstrates the professional, clean design which reflects and reinforces the quality of ISEC's services and provides a showcase for ISEC's specialized projects and the stunning photography of their unique project work.

The baleraatfirerock.com site was recognized for its standard of excellence, the level to which corporate Web sites should strive to achieve. The site provides visitors with ease-of-use combined with an innovative and appealing design concept. Dynamically-driven interactive features showcase Balera's home features and lot availability and offer clear calls-to-action for its target audiences.

"Our singular focus at I-ology is to deliver measurable returns on our clients' Web investments," said Trish Bear, I-ology Founder and CEO. "We are honored to be recognized by the Web Marketing Association for our Internet strategy work with ISEC Incorporated and Balera at FireRock. Through effective design and development, cutting-edge technology, and informative copywriting, we have created engaging sites that empower our clients with the means to successfully drive their business strategies."

For more information on I-ology please contact Aaron Detzer at 480.850.2800, extension 3017, or at

About I-ology
Founded in 1998, I-ology, Inc. creates Web Strategies that drive Growth and Profit®. I-ology provides high-end, high-quality Web services to growing businesses. These Web Services include Strategic Web Planning, Award-winning Web design and Interactive development, Measurable Online Marketing Services and Robust Web Site Hosting. I-ology's strategies have facilitated growth for such clients as the 2008 Arizona Super Bowl, Hospice of the Valley, Ensemble Real Estate Services, Arizona State University, Pebbletec, Tartesso, iGo and many more. I-ology was a 2007 Impact Award Finalist, has won numerous industry awards and is active in giving back to the community through organizations such as Special Olympics of Arizona, Southwest Autism Research & Resource Center, WasteNot, and Habitat for Humanity. You can learn more about I-ology by visiting their Web site: www.I-ology.com or by calling (480) 850-2800. I-ology®, The Science of the Internet®