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November 20, 2002

I-ology uses Internet Services to Enhance Brand for Medical News Provider

Scottsdale, Ariz. - I-ology®, an Internet strategy firm, is providing Internet-based services ranging from Web site development to marketing for a local medical news and information service.

I-ology's new client, FaxWatch, Inc. (FWI), is a provider of unbiased medical information for pharmaceutical and biotech professionals, physicians and patients. The company gathers daily medical news and other related information and delivers it to its clients in a concise format via e-mail, fax, corporate intranet and the Web. I-ology and FWI are both located in Scottsdale.

FWI's primary Web site, www.faxwatch.com , has been redeveloped by I-ology. Separate minisites have been launched within the primary site for each of FWI's three target clients. I-ology also provides database development and online marketing and has launched an online multimedia sales presentation tool for FWI.

"I-ology has a unique ability to understand where our company is going and how we want to get there," said John Marchica, a former pharmaceutical company executive and FWI's founder and chief executive officer. "They are creating an interactive experience for our brand -more- that ties into our marketing goals and the company's strategic objectives."

I-ology offers its clients a full range of Internet services, including Web site design and interactive development, database development, online marketing, e-mail and high-end managed hosting for a wide variety of high-profile clients. I-ology may be contacted at its Web site, www.i-ology.com, or at 602-992-3161.