News Room
Making It Happen. Making the News.
September 20, 2002
I-ology® Announces Expanded Internet-Based Marketing Services to Help Clients Increase Profitability, Achieve Business Goals
Scottsdale, Ariz. - I-ology®, a Scottsdale-based Internet strategy firm, is rolling out expanded targeted, Internet-based marketing services to help its clients do a better job of using technology to increase revenues and profitability.
"We have added a line of strategy-based marketing services to help our clients blend online brand marketing with their traditional, offline brand marketing," said Kathy Slough, I-ology's Internet marketing manager. "These services help clients use technology to achieve their business goals."
New services include just-in-time advertising that's timed to reach the client's existing and prospective customers when they are most receptive to receiving it.
I-ology also is offering customer-retention strategies that include developing a tactical plan to increase communication with the client's customers and enhance their lifetime value to the company. I-ology also designs and develops specific communication tools for the client, implements those tools - including e-mail campaigns and online media buying programs - and performs tracking and analyzing to ensure optimal performance.
As part of its expanded online marketing services, I-ology also offers search engine optimization to improve the client's visibility in search engines and online directories.
"What really sets Internet-based marketing apart from traditional marketing is the ability to truly quantify the results," Slough said. "After designing an online marketing plan for our clients and implementing it as a complement to their traditional marketing, we will evaluate the results and make any necessary adjustments."
I-ology offers its clients a full range of Internet services, including Web site design and interactive development, database development, online marketing, e-mail and high-end managed hosting for a wide variety of high-profile clients. The company is a Microsoft certified partner. I-ology may be contacted at its Web site, www.i-ology.com, or at 602-992-3161.