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July 23, 2001

Greater Phoenix Convention & Visitors Bureau Gives Nod To I-ology for Web Site Redevelopment, Internet Marketing

SCOTTSDALE, Ariz. – The Greater Phoenix Convention & Visitors Bureau has teamed up with Scottsdale-based I-ology for Web site redevelopment and ramping up of its online marketing.

The bureau has signed on as a new client with I-ology, a full-service Internet services and consulting firm. I-ology will provide Internet marketing services and Web site development and hosting for www.phoenixcvb.com. Site development will emphasize the bureau´s destination branding and improve navigation. Interactive elements will be added to the site to enhance visitors´ understanding of what makes greater Phoenix a top tourist destination worldwide.

"We´re very excited to be working with the talented people at I-ology on all aspects of our Web site development and marketing," said Brent DeRaad, the bureau´s communications director. "We selected I-ology because we were impressed with their past work and because they have Web development and marketing experience with other tourism organizations. We look forward to a long, prosperous relationship with I-ology."

I-ology has more than 30 hospitality and tourism clients nationally and has been adding to that roster this year.

"The Greater Phoenix Convention & Visitors Bureau has a wonderful story to tell about the Valley of the Sun," said Patricia "Trish" Bear, I-ology´s president and chief executive officer. "The Internet is an ideal medium for marketing greater Phoenix globally as a place to visit and hold conventions and conferences. We will help the bureau take full advantage of the Web."

I-ology offers a wide range of services and consulting, including Web site design and development, e-commerce, online marketing, e-mail and high-end site hosting for a wide variety of high-profile clients. I-ology is located at 6929 N. Hayden Road, Suite C4-266, in Scottsdale. It may be contacted at its Web site, www.i-ology.com, or at 602-992-3161.