News Room
Making It Happen. Making the News.
July 3, 2001
I-ology Expands Its Roster of Hospitality and Tourism
SCOTTSDALE, Ariz. – Resort Suites, a leading Scottsdale golf resort, has signed on with I-ology to develop a full Internet marketing strategy to create greater top-of-mind awareness of its golf vacation services.
I-ology, a Scottsdale-based group, will develop a new graphic approach for both Resort Suites Web sites, including www.resortsuites.com and www.directorschoice.ws. Additionally, I-ology will launch a full online marketing campaign and provide complete tracking and analysis of Internet marketing results.
Resort Suites brings to 34 I-ology´s number of nationwide clients in hospitality and tourism, a strong niche market for the Internet consulting company. I-ology´s position in that market also was enhanced recently when Bear was elected to a two-year term on the board of directors of the Arizona Hotel & Lodging Association.
"This is truly a partnership with Resort Suites," said Patricia "Trish" Bear, I-ology´s president and chief executive officer. "They are a forward-thinking client who is as excited and passionate as we are about opportunities the Internet offers to position and grow a business. We both understand the value of the Internet."
"We understand the importance of increasing our Internet presence," said Linda Pellegrino, vice president of sales and marketing for Resort Suites. "Today, the Internet allows us to provide our existing clients with comprehensive information about our resort and services. By partnering with I-ology, we will be able to use their Internet marketing expertise not only to develop a fresh message, but more importantly, to broaden our reach of potential customers."
Located in north Scottsdale near Grayhawk Golf Club and Troon North Golf Club, Resort Suites is a resort condominium hotel that caters to the needs of vacation travelers, particularly those who enjoy golf. The resort offers extensive vacation planning and golf booking services.
I-ology offers a full range of Internet services and consulting, including Web site design and development, e-commerce, online marketing, e-mail and high-end site hosting for a wide variety of high-profile clients. I-ology is located at 6929 N. Hayden Road, Suite C4-266, in Scottsdale. It may be contacted at its Web site, www.i-ology.com, or at 602-992-3161.