Services

Permission-Based Email Marketing

Targeted email marketing is an effective, low-cost method for converting prospects into customers. A well-designed email communication plan strengthens brand image and customer relationships at a fraction of the cost of traditional direct mail. We assist you in email list building and email database management, as well as with email and eNewsletter distribution.

Through our comprehensive email marketing programs, our marketing strategists determine your target audience and the most effective way to present your unique proposition to them. Targeting people already interested in your product or service increases your response rate: we'll work with you to develop a list of those key prospects, and avoid wasting resources and invaluable brand equity on "spam".

When your list is developed, targeted email campaigns can be executed quickly, with results available in real time. For the best return on your investment, I-ology analyzes the data and recommends strategic modifications for future initiatives. Our reports are customized to reflect your objectives, delivering an accurate report of your return on investment, and an actionable "next steps" plan.