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The Internet doesn’t stop developing and neither do we. We are continuously advancing to keep up with the latest developments and we offer our people the opportunity to do the same. We encourage your creativity as well as your professional development. It’s a win-win all the way around.

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Director of Interactive Strategy

Job Position Summary

The Director of Interactive Strategy is responsible for overseeing the creation and execution of world class Internet strategies. These strategies will drive measureable return on investment for I-ology clients, improve the management of client relationships, and contribute to the overall revenue goals for I-ology.

Functional Responsibilities

Client Results

  • Provide expert insight and knowledge on interactive strategy best practices including information architecture, site architecture, user conversion strategies, online marketing tactics that drive qualified traffic, and analysis of web analytics & statistical tracking.
  • Through consulting engagements, gain advanced insight and develop documentation on client’s online needs and challenges through interviews, competitive research and market analysis. Communicate this knowledge as needed to all I-ology teams through a collaborative approach.
  • Leverage best practices to create powerful interactive strategies, establish goals and (Key Performance Indicators) KPI’s, monitor results, and deliver accurate and timely reporting to clients.
  • Oversee the development and nurture client relationships, proactively manage client expectations, maintain ongoing understanding of client’s business, competitive landscape and market conditions.
  • Oversee the successful implementation and ongoing execution of client campaigns.
  • Oversee the frequent analysis of client campaigns and the development of recommendations to improve results.

Sales Support

  • Grow service line revenue through account growth & new client acquisition.
  • Effectively communicate I-ology’s value to current and potential clients to communicate its competitive advantage.
  • Collaborate with sales team to develop presentations and pitch interactive services to potential new clients.
  • Provide training to internal teams, as needed.

Leadership

  • Collaborate with CEO on the development and execution of the corporate strategy.
  • Provide leadership as a mentor and role model of I-ology’s core values both within the company and throughout the community.
  • Support executive team in the achievement of the organizations goals.

General Responsibilities

  • Attend all necessary staff meetings.
  • Maintain a professional awareness of all existing I-ology service lines, including current technologies, and suggest other services based on client demand.
  • Collaborate with CEO, clients and other business stakeholders to ensure the integrity of company standards and operations.

Preferred Education & Skills:

  • 8+ years Interactive Strategy Experience
  • Understanding of advanced SEM strategies
  • Experience with HTML
  • Experience with analytics applications (Google, Omniture, etc.)
  • Experience leading a team
  • Experience developing integrated marketing comm. plan
    • online media
    • offline media
  • Working knowledge of Affiliate programs, email marketing & other online marketing techniques
  • Good Communicator
  • High ethical standard
  • Ability to handle multiple, competing priorities simultaneously
  • Develop and implement procedures
  • Four year college degree
  • MBA a plus
  • Working knowledge and application of web and social technology
  • Internet-focused, professional services company experience a plus

Key Relationships

External Relationships:

  • Clients
  • Vendors
  • Strategic partners

Internal Relationships:

  • Creative Team
  • Technical Team
  • Marketing Team
  • Sales Team
  • Finance Team

Job Statistics

  • Job Location: Phoenix, AZ
  • Direct Supervisor: Trish Bear, President and CEO
  • FLSA Status: Full-time, Exempt
  • Benefits: Full Benefits after 30 Days
  • Performance Review: Every 12 months
  • Salary Review: Every 12 months
  • Department: Client Services & Delivery
  • Workers Supervised: Online Marketing Resources
  • Scope of Decision Making: Client Strategy
  • Potential Career Track: This position may lead to a VP of Interactive Strategy

I-ology reserves the right to modify, add, or delete items within this job summary. This is to serve as a general summary of responsibilities and is not intended as a detailed outline.

I-ology is an Equal Opportunity Employer.