Background
A valued I-ology client for over 8 years.
Pebble Technology, Inc. is the creator of Pebble Tec® brand superior quality pool finishes. Chances are you either have one of their unique and elegant pool finishes in your backyard, or have enjoyed a cool soak in one.
They were the first company to bring durable, naturally beautiful pool finishes to the U.S. almost 20 years ago, and their unique formula and application process have become the industry recognized standard for excellence.
The Challenge: How does the number one provider of pebble pool finishes continue to grow and build its brand nationwide?
Goals
Markets change, industries change. Pebble Tec knew that if they were going to continue their streak of year-over-year growth, they'd need to achieve these goals:
- Enhance consumer brand loyalty.
- Increase new pool builder sales.
- Support new logo and offline marketing material creation.
- Show all target audiences that Pebble Tec® product pool finishes are the real thing and everything else isn't.
Solutions
I-ology developed an Internet Strategy with measurability build right in.
- Developed an E-newsletter campaign that nurtured relationships, increased the customer connection and provided important updates.
- Created an extensive photo gallery of customer photos and encouraged others to submit their own backyard show piece to create community and a design idea bank.
- Enhanced the sites search capabilities to make finding a licensed builder/installer easy.
- Built Pebble Tec's customer data base through online warranty registration and validated ownership of an authentic Pebble Tec finish.
Results
Pebble Tec's Internet strategy is helping them continue to build their brand and support offline marketing efforts.
- In the first two weeks alone, through heavy online marketing efforts, the pool gallery area of the site generated more than 20,000 unique page views.
"I-ology's project management and attention to detail are unparalleled. We truly value their professional, detailed web site design & development, accurate timelines and carefully analyzed technical functionality. The proof is in the end result."
- Jerry Felmann, Marketing Director, PebbleTec
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