Case Studies

A valued I-ology client for over 4 yrs

Kitchell has evolved from a local building contractor to a $500 million project service provider operating throughout the United States and Mexico.

When Kitchell approached I-ology, the company had an internet presence, but no strategy. Their site was limited to publishing company information, like an electronic corporate brochure, and there was no marketing strategy to drive their business.

The Challenge: Define and differentiate Kitchell in existing, and especially new markets, through a cohesive message and image strategy.

Kitchell was growing fast and as they expanded into twenty one states and Mexico, the company needed brand exposure. They put their faith in I-ology to achieve these important goals:

• Increase Kitchell's brand awareness to attract new employees and investors.
• Develop a cohesive Kitchell story for a diverse business audience.
• Credibly communicate the company's strengths.

I-ology developed an Internet Strategy that's scaleble and cost-effective.

• Developed a career opportunities area that drives candidates to the site, matches qualifications with current needs and streamlines the hiring process.
• Created an online subcontractors' project opportunity tool that improves communication and efficiency.
• Optimized the Kitchell site to increase search engine visibility and give them a real edge over the competition.

This scaleable strategy has become a proven platform that Kitchell continues to build upon. Awareness of the company keeps increasing in both existing and new markets and the flexible site architecture allows quick response to changing market conditions.

"Technically, I-ology is unparalleled. Combine that with their knowledge of business strategy - they are the leaders in their field."

- Sandy Werthman, Kitchell Corporation